Business Development

Spirited Marketing helps Australian technology companies increase their competitiveness in a dynamic market, with minimal demand on their human and financial resources.

Spirited Marketing works with its clients to align their marketing plans with the sales activity to ensure a targeted business focus.

The services Spirited Marketing provides include:

  • Ensuring the Customer Value Proposition and the Key Differentiators are defined and the messaging is consistent in all client communications including: sales presentations; proposals; collateral; and the website.
  • Focusing sales and marketing activities on agreed target markets to maximise leads.
  • Working with Sales Team to ensure they have all the collateral and marketing tools they need for the sales process.
  • Customer Satisfaction Surveys to benchmark the satisfaction of existing clients. Client satisfaction also aids market penetration and market development strategies with referenceable clients.
  • Following up the sales team to ensure that all leads generated from an activity are responded to in a timely manner. As well as ensuring that sales from a marketing activity lead are recorded.

Our programmes are designed to deliver a return on investment
measured not just in actual sales but also in the vital support of internal management teams, sales teams and partners.

All marketing activities are planned taking into consideration the target market and with a goal to generating leads to maximise the return on investment.

Once the activity has been completed, it is evaluated for effectiveness based on leads and feedback from those involved and any improvements for future activities are identified.

What our Clients Say

More Than Doubled Our Revenue

Over the period that Spirited Marketing worked with Avand we more than doubled our revenues

Chris Gorry, CEO
Avand (acquired by TechnologyOne)

Goes Out of Their Way to Deliver Measurable Benefits

Spirited Marketing has been good for our brand and delivered measurable benefits both in improving relationships with existing clients and attracting new business.

Col Hoschke, Director
Glenhaven Investments