Business Development

Spirited Marketing helps Australian technology companies increase their competitiveness in a dynamic market, with minimal demand on their human and financial resources.

Spirited Marketing works with its clients to align their marketing plans with the sales activity to ensure a targeted business focus.

The services Spirited Marketing provides include:

  • Ensuring the Customer Value Proposition and the Key Differentiators are defined and the messaging is consistent in all client communications including: sales presentations; proposals; collateral; and the website.

  • Focusing sales and marketing activities on agreed target markets to maximise leads.

  • Working with Sales Team to ensure they have all the collateral and marketing tools they need for the sales process.

  • Customer Satisfaction Surveys to benchmark the satisfaction of existing clients. Client satisfaction also aids market penetration and market development strategies with referenceable clients.

  • Following up the sales team to ensure that all leads generated from an activity are responded to in a timely manner. As well as ensuring that sales from a marketing activity lead are recorded.

Our programmes are designed to deliver a return on investment
measured not just in actual sales but also in the vital support of internal management teams, sales teams and partners.

All marketing activities are planned taking into consideration the target market and with a goal to generating leads to maximise the return on investment.

Once the activity has been completed, it is evaluated for effectiveness based on leads and feedback from those involved and any improvements for future activities are identified.


To read our client's testimonials on Business Development, click here


What our Clients Say

"To ensure its success marketing must be aligned with the sales process and by working closely with the sales team Spirited Marketing was able to link these operations and ensure a return on investment."

"Lisa Robinson, Spirited Marketing's Principal, demonstrated to us on an almost daily basis just how important good and consistent marketing is to an organization and over the period that Spirited Marketing worked with Avand we more than doubled our revenues.

"With Spirited Marketing we were punching above our weight."

Chris Gorry
Director Group Advantage

"Spirited Marketing goes out of their way to deliver measurable benefits. Whether it is a telemarketing campaign, an event or a survey Spirited Marketing makes sure we capture the information on respondents and act on it. They also help us track new business back to the various marketing activities so we know the investment was justified and know what activities are likely to succeed in the future.

"We’ve always generated enough new business to more than justify an activity."

Col Hoschke
Director Glenhaven Investments


Spirited Marketing Services

Spirited Marketing
0419 278 786
(02) 9929 4429